Ju-nna LFW catwalk show

Ju-nna LFW catwalk show 

On day five of London Fashion week I went to an evening fashion show at fashion scout near Shoreditch and Old Street. 


The SS24 collection by Ju-nna featured shiny, slightly wet look pieces with a seersucker textured material. All crafted using a traditional Japanese Shibori technique. 

The opening item was a vibrant golden yellow full length dress. The collection features heavy on the colours blue, golden yellow and cream. A beautiful brassy brown / antique gold, along with some pieces in black. 

The finale featured a stunning design with diamond shaped cut out sections down one side of a blue dress. With diamond shapes trailing behind one shoulder. 

Clothing designer
Some guests were artists and I was sat next to a young woman who created impressive and speedy sketches of the models and the designs on the runway

Collections have achieved excellent press with features in Vogue, Glass magazine Elle and L'officiel. 

Makeup was by Sharka for aof makeup and styling by Stevie Gatez. Design assistants for the show were Niharika Limbu, Zhuyin Xu and Edie Flanagan. Choreography was by Paul Swaby from cult of fashion. Hosted and produced by black pr. 


My verdict

I love the choice of clothing colours. They work incredibly well in the texture and material of Ju-nna's spring summer 2024 collection. Especially the golden yellow. The sky blue and the brassy, antique gold. 

I loved the models hair by Diego Miranda for United hair. It was styled into a stunning fishtail braid. I definitely wish to add quite a few pieces from the Ju-nna SS24 collection to my own wardrobe. 

I really liked the two tone full length skirts. Not only are they eye-catchingly beautiful because of their shine and texture. They have a contrasting colour on the front and back. I also loved some of the ruched blouses one open with a matching bra underneath. 

Ju nna
There are also some pleated cropped shirts which look incredible, and some of the only pieces in the collection that weren't made with a shiny wet look finish. 

Street style

A hellraiser style masked man was among guests on this occasion. With silver spikes covering his whole head. A photographer looked the part in his satin print head scarf and tinted glasses. Some attendees opted for bright colours and bold textures. 

One lady donned a dress with unique elements. A sort of crochet knit with wooden spikes and a feather hem. Another guest was spotted wearing a mixture of blues in bold blue and dark denim. 

He layered a pinstripe denim skirt over some loose lighter denim jeans. On his head was a beret with a scarf underneath and eyewear tied in with his bright blue shoes. 

What I wore

I wore a mixture of silver and black. With a metallic silver bikini top and a black denim, oversized bomber jacket. The jacket was worn with one sleeve on and the other tucked away to reveal one arm and the bikini top, with partial bikini visible on the other side. 

Fashion week outfits
My hair was up in a tall ponytail with a metallic gun metal grey hairband. My lips were glossed in black. On my lower half I wore pants that were a mix of black denim and faux leather. With silver boots and silver thumb rings to finish the look. 

About Ju-nna

Ju-nna was founded in 2019 by Jun Nakamura - a fashion design women's wear graduate from Istituto Marangoni. Ju-nna focuses on fusing conventional Japanese techniques with contemporary and modern design. Drawing inspiration from the designers prior work in the Japanese kimono industry and Tokyo fashion. 

Through collaboration with Asian artisans Jun incorporates traditional Japanese shibori into his collections giving a time-honored tradition a fresh and unique look. 

Shibori is a traditional Japanese craft that has primarily been used to create kimonos. Artisans bind fabrics using a thread by hand and make tiny bits one by one. This is a very time consuming process and the result is exceptionally beautiful. 

Artisans used to begin practicing this technique in childhood and have kept this heritage. However, the declining popularity of kimonos and the aging of artisans pose a threat to the preservation of this tradition. 

Clothing design
Ju-nna works with artisans and innovatively processes Shibori onto printed fabrics, which is the very new trial for artisans. The emphasis is made on the new Aesthetics produced by combining shibori patterns and prints as well as the 3D shapes that Shibori produces. 

This season Ju-nna draws inspiration from the captivating sculpture "alternating rhythm" by Maria Bartuszova and the mesmerizing waves created in water on rivers, seas and lakes. This concept combines the artistic essence of London's fashion scene with the elegance and tranquility of Japanese design, resulting in a unique fusion of cultural influences.

Reflected beautifully in the nail designs made by Soukashi team Japan. Nail designers canaill, Atelier ilsogno, Eva, Nobu Abbie, McCouture and sucre. Soukashi team Japan has previously showcased their outstanding nail designs internationally. 

Each design in this collection features brand-new Shibori patterns that have been successful in producing fabrics that can hug the body. This resulted in a big turning point of the shibori collection and generated various designs using Shibori, which can be seen on each garment. 

In addition, unique sheer jersey and organza, as well as organic cotton and recycled materials used in this season - adding a twist to the collection. 

The Ju-nna Catwalk Location

Fashion scout - also known as protein Studios is an award winning international consultancy and platform, renown for empowering and showcasing the future of fashion.  

They scour the globe for pioneering creators and our runway presentations at London and Paris Fashion Weeks have featured over 1,000 fashion designers to international media, shoppers, and opinion leaders.

Partnering with prestigious universities, fashion weeks and organisations from around the world. 

Fashion scout have curated and showcased their very best designers including Dubai Fashion & Design Council, Mercedes Benz Sri Lanka FW, Mercedes Benz Kiev Fashion Days, Belgrade Fashion Week. 

Slovak Fashion Council, Fashion Portugal, Shenzhen Garment Association, Fashion & Design Chamber of Armenia, Kingston University, Swedish School of Textiles and Fu Jen University Taiwan.

For two decades, their consultancy has been crafting and providing customised mentoring and business accelerator programmes for designers and companies around the world. They impart to them the means to adjust and establish sustainable businesses in these tumultuous times while exposing them to a global audience.

Fashion Scout have successfully managed a plethora of unique projects, amongst the most impressive being Graduate Fashion Week: world-renowned for exhibiting work from 90 universities and visited by 30,000 people. 

Furthermore, the team incorporated sponsorship from esteemed companies such as LVMH, Ralph Lauren and Gap and created a distinguished list of Patrons including Victoria Beckham, Dame Vivienne Westwood, Diane Von Furstenburg and Christopher Bailey.  

Live projects which are seeing delivery at present include the Slovak Fashion Council, as well as Creative DNA Kenya from the British Council and the Fashion & Design Chamber of Armenia in conjunction with the British Embassy - all of them tailored mentoring and showcasing programmes.

The venue is designed for fashion shows
With a runway and stage lighting. It's bright and trendy with logos. Neon signs and fashion mannequins. 

Instagram@ Gone Sun Where

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