Indonesia Now

Indonesia Now 

The Indonesia now fashion week catwalk show was hosted by Button Scarves and took place in the elegant and historic one Whitehall Place building. Where guests were treated to catwalk shows from six talented fashion designers. 

Indonesia Now
As a front row guest i was gifted with a goodie bag with a beautiful brooch by Ayu Dyah Andari. Plus a bag and lipstick from button scarves. 

The Brand button scarves presented their enchanting dreamscape collection. Nada Puspita and Khanaan Shamlan showcased their take a Bow spring summer 2024 designs. Along with Ayu Dyah Andari who presented their Rose and beyond collection.

Benang Jarum showcased their lustrous whispers collection. While Kami showcased that orva collection. Ivan Gunawan closed the show with an unforgettable finale! 

My verdict

I really enjoyed the catwalk shows. The clothing on display was very different to anything I had previously seen at the other catwalk shows I attended during London Fashion week. 

Whilst there wasn't much that I would add to my own collection, I can't deny that the ensembles are absolutely incredible. Such regal designs with unique crowns and even a dress with a stunning cape design. 

What I wore

My outfit was a combination of silver and black; a metallic silver bikini top with an oversized, denim bomber jacket that had one sleeve tucked away to reveal one arm and the bikini underneath.

My hair was styled in a tall ponytail, with a hairband in metallic gun metal grey. On my lower half, I wore a combination of black denim and faux leather pants. Silver boots and thumb rings completed the look. Makeup was lips a black lipgloss.

About the designers 

Button Scarves

Button Scarves wanted to change the negative belief that scarves gave off an outdated and uncomfortable appearance. Additionally, it was difficult to find premium scarves that fit both the formal and informal occasion. Hence, they made the decision to establish their own unique brand.

High fashion
Their online venture began in 2016 and caters to customers throughout Indonesia, Malaysia, and Singapore. They offer more than just scarves- their collection includes bags, brooches, and other fashion accessories. As of 2018, ButtonScarves have also expanded to include offline stores located in various Shopping Centres across Indonesia and Malaysia.

With the goal to empower all women to achieve both style and comfort. Button Scarves committed themselves to utilizing top-of-the-line materials and outstanding design in their production process.

Introducing their clothing line, Benang Jarum. Benang Jarum was established in 2020 as the perfect accompaniment to our scarves. We are committed to the modest fashion aesthetic and sleek contemporary design. We believe that every woman should have access to pieces that enhance their appearance.

Before, Buttonscarves Beauty had joined as an Official Beauty Sponsor for the international fashion event, New York Fashion Week A/W 23-23. As it nears its 2nd year milestone, Buttonscarves Beauty is once again serving as the Official Beauty Sponsor at London Fashion Week Spring-Summer 23/24 on 18 September.

Seven prominent Indonesian designers from the 'Indonesia Now' group show will receive backing from Buttonscarves Beauty, including Buttonscarves, Ivan Gunawan Prive, Yarn Needles, Kami., Nada Puspita x Khanaan, and Ayu Dyah Andari.

Nada Puspita

Established in 2015, Nada Puspita started as a budding brand driven by the ambitious goals of its founder, Indah Nada Puspita. With a desire to make a greater impact and share her creativity with the world, she set out to inspire a diverse audience.

Although our brand started off modestly, we have grand aspirations. With a growing team, we have been able to expand our product range and cater to more diverse customer needs. This common goal has motivated us to establish physical stores in multiple cities across Indonesia, allowing us to better connect with our valued customers.

As a modest fashion brand, our constant endeavor is to fulfill women's needs with our collection of scarves, clothing, and accessories. Our focus is on delivering comfortable and feminine pieces that are also of exceptional quality in their category.


Khanaan, a young designer from Pekalongan, Indonesia, draws inspiration from the city's rich traditions and culture. His love for batik has established him as one of the leading designers in the country, incorporating Indonesian literature into each of his designs. Khanaan's works successfully blend traditional elements with modern flair, reflecting his passion for preserving and honoring his country's cultural heritage.

After graduating from ESMOD Jakarta, Khanaan ventured into the fashion industry and established his debut boutique in South Jakarta in 2009. His passion for haute couture led to the creation of a popular ready-to-wear line in 2016, which was highly praised by Indonesian fashion enthusiasts.

In 2018, Khanaan's talent was recognized and he was chosen as one of the featured designers at the de Young Arts Museum in San Francisco, alongside renowned international brands like Yves Saint Laurent and Christian Dior.

Ayu Dyah Andari

Ayu Dyah Andari, an Indonesian fashion designer specializing in modest attire since 2011, is known for her enchanting designs. Her iconic use of roses adds a touch of timeless elegance and Victorian charm to all her creations, which are delicately embellished with crystals, pearls, and hand embroidery. 

Hijab dress
Influenced by European fashion of the past, Ayu continuously strives to produce unique and sophisticated pieces by experimenting with a variety of fabrics. From couture gowns to party dresses and scarves, Ayu offers a diverse range of ready-to-wear options for her clients.




The Indonesia Now Catwalk Show Location

Located within the Royal Horse Guards Hotel and just a short stroll from Embankment tube station and the River Thames. One Whitehall Place is a charming Grade I listed venue steeped in history.

Originally constructed in 1884 as an exclusive club for gentlemen, it now boasts eight unique function rooms, to fit a capacity of more than 1000 guests in total and each brimming with its own distinctive charm.

The Indonesia now catwalk shows took place in the beautiful Gladstone Library. Featuring original, magnificent tiled pillars and fireplaces, high ceilings and glittering chandeliers. 

The Gladstone Library has been painstakingly restored to its former Victorian splendour. With 30,000 perfect replica books lining the shelves. The gantry, which provided access to the upper levels, is now used as a minstrels’ gallery.

The Royal Horseguards Hotel 

Located on the River Thames at Embankment, in London, stands The Royal Horseguards Hotel, a remarkable historic structure encompassing two iconic buildings. One being the National Liberal Club, which has welcomed notable figures such as Churchill, Gladstone and Lloyd-George throughout history. 

The other is the grand apartments of the former residence of Britain's first chief of the Secret Intelligence Service. Located in the prestigious Westminster area of London, The Royal Horseguards Hotel offers luxurious accommodation.

The Royal Horseguards Hotel boasts a perfect blend of Victorian opulence and sophisticated modern amenities, making it one of the top choices for accommodation near Westminster and the Houses of Parliament.

With the Royal Horseguards Hotel as your home base, you have convenient access to popular London landmarks such as Embankment, Big Ben, the Houses of Parliament, the London Eye, Trafalgar Square and the South Bank. 

Indulge in a delicious dinner at One Twenty One Two or unwind with a refreshing drink in the cozy Equus Bar after a day of sightseeing. Retire to your room for a peaceful night's rest on your luxurious Hypnos® bed.

Located in Whitehall, London, One Twenty One Two Restaurant offers an impeccable fine dining experience accompanied by a remarkable wine selection and flawless service. Its name pays homage to its former neighbor, Scotland Yard, and is derived from the iconic phone number: Whitehall 1212.

Their menus feature seasonally inspired dishes made with the finest fresh artisanal ingredients. Additionally, they boast exemplary wine lists and elegant d├ęcor.

At One Twenty One Two, customers can enjoy a delightful Bottomless Brunch menu, featuring popular dishes as well as classic brunch options. This special menu includes the choice of bottomless sparkling wine, draught beer, or soft drinks for 1.5 hours every day of the week.

At Equus Bar in London, you will experience a unique blend of traditional warmth and charm alongside a touch of modern flair. Their menu boasts an array of mouth-watering bar snacks, main dishes, and eclectic cocktails to suit your palate.

Be sure to sample the chef's top pick - Severn & Wye Smoked Salmon served with cream cheese and chives. Or if you're feeling indulgent, satisfy your sweet tooth with our delicious Burnt Cambridge Cream accompanied by a buttery shortbread biscuit.

Their carefully curated cocktail list showcases signature drinks that capture the unique story of The Royal Horseguards Hotel, solidifying its reputation as one of the best cocktail bars in London.

Additionally, their menu boasts a wide selection of impressive wines and non-alcoholic beverages, as well as delicious light bites available all day.

Introduction to Indonesia's Fashion Scene

Welcome to the vibrant world of Indonesian fashion! With its rich cultural heritage and diverse influences, Indonesia has become a hotbed for innovative and talented designers who are making waves in the global fashion industry. 

From traditional batik patterns to modern silhouettes, these designers have mastered the art of blending tradition with contemporary flair. Join us as we take a closer look at some of Indonesia's top fashion designers and delve into their unique styles, inspirations, achievements, and impact on the global market. Get ready to be inspired by their creativity and passion for fashion!

Importance of Indonesian Culture in Fashion

Indonesia's rich and diverse culture plays a significant role in shaping the fashion industry of this vibrant nation. From traditional textiles to ancient techniques, Indonesian culture provides endless inspiration for designers seeking to create unique and exquisite pieces.

One aspect that sets Indonesian fashion apart is its deep connection to nature. Many designers draw inspiration from the country's lush landscapes, incorporating elements such as tropical prints or natural materials into their designs. 

This fusion of nature and fashion not only celebrates Indonesia's biodiversity but also promotes sustainable practices within the industry.

The traditions and customs of different regions in Indonesia also influence the fashion scene. The colorful batik fabric, with its intricate patterns, holds a special place in Indonesian culture. 

Designers often incorporate batik elements into their collections, showcasing the beauty and craftsmanship of this traditional art form on international runways.

Moreover, Indonesian fashion embraces diversity by celebrating cultural heritage through design. Traditional clothing styles like kebaya or sarong are reimagined by contemporary designers who infuse modern aesthetics while honoring their roots. 

This blend of old and new creates truly one-of-a-kind garments that pay homage to Indonesian tradition while appealing to global audiences.

Additionally, local artisans play an integral part in preserving Indonesian culture through their craftsmanship. Their skills are passed down through generations, ensuring that age-old techniques continue to thrive amidst modern influences. 

By collaborating with these talented artisans, designers contribute towards sustaining cultural heritage while at the same time creating employment opportunities within local communities.

The importance of Indonesian culture in fashion cannot be overstated - it serves as a wellspring of creativity for designers who seek inspiration beyond conventional boundaries. As they weave together threads from Indonesia's past with contemporary innovation, these creators showcase not only their talent but also shed light on the uniqueness and beauty rooted deeply within Indonesian society.

Top Fashion Designers in Indonesia

Indonesia's fashion scene is brimming with talented designers who have made a mark both locally and internationally. These creative visionaries continue to push boundaries and redefine Indonesian fashion.

One of the top fashion designers in Indonesia is Dian Pelangi, known for her vibrant and colorful designs inspired by traditional Indonesian textiles. Her unique style combines modern silhouettes with intricate embroidery, resulting in stunning pieces that celebrate the country's rich heritage.

Another notable designer is Tex Saverio, whose avant-garde creations have caught the attention of global celebrities like Lady Gaga and Kim Kardashian. Tex's designs often feature elaborate details, luxurious fabrics, and dramatic silhouettes that exude elegance and sophistication.

Rinaldy Yunardi is an accessories designer who has gained fame for his exceptional craftsmanship and innovative designs. His headpieces are truly works of art, adorned with intricate beadwork, feathers, crystals, and other embellishments that add a touch of glamour to any ensemble.

Sebastian Gunawan is renowned for his feminine yet timeless collections. He expertly combines classic elements with contemporary touches to create elegant dresses that accentuate a woman's beauty. Sebastian's attention to detail shines through in every piece he creates.

These are just a few examples of the many talented fashion designers in Indonesia who deserve recognition for their creativity and contributions to the industry. They continue to inspire others with their unique styles and dedication to showcasing Indonesian culture through fashion.

Their Unique Styles and Inspirations

Indonesia's top fashion designers are known for their unique styles and inspirations, which set them apart in the global fashion industry. Each designer brings their own vision and creativity to the table, infusing Indonesian culture into their designs.

One of these designers is Dian Pelangi, who has gained international recognition for her vibrant and eclectic style. Inspired by traditional Indonesian batik patterns and Islamic art, Dian creates stunning pieces that blend modernity with tradition.

Another notable designer is Tex Saverio, whose avant-garde creations have captured the attention of celebrities worldwide. His edgy and futuristic designs often incorporate unconventional materials such as metal or leather, pushing boundaries in the world of fashion.

Batik Chic is another brand that stands out with its contemporary take on traditional Indonesian batik prints. Combining bold colors and modern silhouettes, this brand appeals to those who appreciate a fusion of heritage and trendiness.

These designers draw inspiration from various sources such as nature, architecture, history, or even personal experiences. They constantly push themselves to innovate while staying true to their roots.

Their unique styles not only showcase Indonesia's rich cultural heritage but also contribute to the diversity of global fashion trends. Through their designs, they bring a fresh perspective that captivates audiences around the world.

The impact of these designers goes beyond just creating beautiful garments; they also promote sustainability practices by using eco-friendly materials and supporting local artisans. By doing so, they help preserve Indonesia's traditional craftsmanship while embracing modernity.

With their growing recognition globally, Indonesian fashion designers are making a mark on the international stage. Their talent continues to shine through prestigious collaborations with luxury brands and participation in renowned fashion weeks across continents.

As these designers continue to evolve creatively and gain more exposure internationally, there is no doubt that they will play an even bigger role in shaping future trends in the global fashion market.

Indonesia's top fashion designers are making waves in the industry with their unique styles. 

Achievements and Recognition in the Industry

Indonesia's fashion industry has seen remarkable achievements and gained recognition both locally and internationally. The country's designers have made their mark in the global fashion scene, showcasing their unique styles and talent.

Many Indonesian fashion designers have been honored with prestigious awards for their outstanding contributions to the industry. These accolades serve as a testament to their creativity, innovation, and dedication to pushing boundaries. Their designs often reflect a harmonious blend of traditional Indonesian elements with modern aesthetics.

Moreover, these designers have had the opportunity to showcase their collections at prominent fashion events around the world. From Paris Fashion Week to New York Fashion Week, Indonesian designers have captivated audiences with their bold and intricate creations. 

This exposure has not only elevated the status of Indonesian fashion but also opened doors for collaborations with international brands.

Additionally, Indonesia's top fashion designers are frequently featured in renowned fashion publications and media outlets worldwide. Their work is praised for its authenticity, craftsmanship, and attention to detail. Through interviews and features in magazines such as Vogue or Harper's Bazaar, these talented individuals gain further recognition on a global scale.

Furthermore, many celebrities both within Indonesia and abroad choose to wear designs by these accomplished designers on red carpets or high-profile events. This celebrity endorsement helps generate greater visibility for Indonesian fashion globally while showcasing the versatility of local design talent.

The achievements and recognition garnered by Indonesian fashion designers highlight not only their individual success but also contribute positively to Indonesia's overall image as a creative hub in Southeast Asia. 

As they continue to push boundaries creatively while honoring their cultural heritage, there is no doubt that Indonesian designers will leave an indelible mark on the global stage for years to come. 

Impact on the Global Fashion Market

The impact of Indonesian fashion designers on the global fashion market cannot be overlooked. With their unique styles and innovative designs, they have managed to capture the attention of fashion enthusiasts worldwide.

One key factor that sets Indonesian designers apart is their ability to infuse traditional elements into contemporary pieces. This fusion of old and new creates a truly distinct aesthetic that resonates with people from different cultures. 

From batik prints to intricate embroidery, these designers celebrate Indonesia's rich cultural heritage while also pushing boundaries and experimenting with new techniques.

Indonesian designers have also made significant strides in sustainable fashion. Many are committed to using ethically sourced materials and implementing eco-friendly manufacturing processes. By prioritizing sustainability, they are not only making a positive impact on the environment but also setting an example for other fashion brands around the world.

Another reason why Indonesian designers are gaining recognition in the global market is their affordability without compromising quality or style. Their accessible price points make their creations more accessible to a wider audience, allowing more people to appreciate and enjoy Indonesian design aesthetics.

Additionally, social media has played a crucial role in promoting Indonesian fashion globally. The rise of platforms like Instagram has allowed these designers to showcase their work directly to international audiences, bypassing traditional gatekeepers of the industry. This digital exposure has helped them gain followers and customers worldwide.

The impact of Indonesian fashion designers on the global market cannot be understated. Through their unique styles, commitment to sustainability, accessibility, and effective use of social media platforms, they have successfully positioned themselves as influential players in today's ever-evolving world of fashion.

Future of Indonesian Fashion Designers

The future of Indonesian fashion designers is bright and promising. With their unique blend of traditional influences and modern aesthetics, these designers are making waves in the global fashion industry. 

They have managed to carve a niche for themselves by showcasing their creativity and craftsmanship on international runways.

One of the reasons why Indonesian fashion designers have such a promising future is because they draw inspiration from their rich cultural heritage. The country's diverse traditions, textiles, and techniques provide endless possibilities for innovation and experimentation. 

By infusing traditional elements into contemporary designs, these designers are able to create pieces that are both culturally significant and globally appealing.

Another factor contributing to the success of Indonesian fashion designers is their ability to adapt to changing consumer preferences. They understand that today's consumers value sustainability, ethical practices, and inclusivity. 

As a result, many Indonesian designers prioritize using sustainable materials, supporting local artisans, and promoting diversity in their collections.

Additionally, advancements in technology have opened up new opportunities for Indonesian fashion designers. Social media platforms allow them to showcase their work to a global audience instantly. Online marketplaces make it easier for them to reach customers around the world. These digital tools enable emerging talents from Indonesia to gain exposure without having to rely solely on traditional retail channels.

Looking ahead, we can expect Indonesian fashion designers to continue pushing boundaries with innovative designs that reflect the evolving tastes of consumers worldwide. Their ability to combine tradition with modernity has captured attention on an international scale – something that will likely propel them further into the spotlight in years to come.


Indonesia's fashion scene is a vibrant and dynamic industry that continues to captivate the world with its unique blend of traditional influences and contemporary designs. 

The country's rich cultural heritage serves as a constant source of inspiration for its talented fashion designers, who translate these elements into stunning creations that celebrate Indonesian identity.

The top fashion designers in Indonesia have made significant contributions to the industry, not only within their home country but also on the global stage. Their distinct styles and innovative approaches have garnered international recognition and acclaim, firmly establishing Indonesia as a powerhouse in the fashion world.

With their impressive achievements and impact on the global market, Indonesian fashion designers are proving that they can compete with some of the biggest names in the industry. As they continue to push boundaries and redefine trends, there is no doubt that their influence will only continue to grow.

The future looks bright for Indonesian fashion designers, as they embrace new technologies, sustainable practices, and diverse collaborations. With an increasing focus on ethical production methods and social responsibility, they are at the forefront of shaping a more conscious and inclusive future for the industry.

As we celebrate Indonesia's top fashion designers for their talent, creativity, and dedication to preserving cultural heritage through clothing design, let us also look forward to witnessing their continued success both locally and globally. The world eagerly awaits what these visionary artists will create next!

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