London fashion week opens with an ethical clothing brand

Prophetik catwalk show for London Fashion Week 2023

Day 1 of London Fashion week began with a evening catwalk show from Jeff Garner for his 'Let them be Naked' collection from his clothing brand Prophetik. 

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Special guest wearing last seasons Prophetik by Jeff Garner collection 
Tenessee native Jeffery Brian Garner kicked things off in his signature style, with models on horses in front of Burlington Gardens before the exclusive. Invite only catwalk show began. 

The catwalk took place under the arches of Burlington Arcade, Mayfair during the evening of the 14th of September 2023. With celebrity guests including bear Grylls and actor Liam Neeson.

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Day 1 London fashion week 2023 
It was my first time at London Fashion Week and the catwalk show by Jeff Garner featured non-toxic plant-based textiles in what was an incredible start to London fashion week. 

The show began with a violinist. While his documentary flashed across a projector screen at one end of the runway. Models walked out to the acoustic sounds of a live singer and musicians. 

London fashion week day 1
Exceptional creativity was on display with outfits that cleverly merge hippy, cowgirl, warrior princess and Regency! A standout feature on a number of Jeff Garners designs are carefully crafted angel wing sleeves. 

To conclude his impressive show. Jeff  dedicated his non-toxic collection to his mother who had sadly passed due to cancer.
Sustainable fashion
At closing, I snapped some street style pics from some incredible looking attendees. Guests who took the fashion crown on the night were those dressed in their own designs and those adorned in Jeff Garner fabulous autumn winter collection. 

London Street fashion 2023

London fashion Street 2023

Street style London

My verdict 

I loved the show! From the location to the important message of sustainability. The live musical performances and the creativity of the clothing on display. There are definitely some bold but wearable items that I would love to add to my own wardrobe. 

About Jeff Garner

American fashion designer and visual artist Jeff Garner describes himself as a 'romantic artist'. His works have been seen in luxury stores worldwide, from the United States and Canada to the United Kingdom and China, as well as being worn at events such as the Academy Awards.

A romantic visual artist and unconventional designer, Jeff Garner is pioneering the path of transformation with his sustainable label Prophetik. 

His work has been acknowledged by the US, having earned him a spot in the Smithsonian's Renwick Gallery for the 40 under 40 Exhibition. Garner is revolutionizing our perception of fashion and luxury.

Prophetik is unique due to its creator, Jeff Garner. His zest for life and dedication to making sustainable, eco-friendly fashion show a strong connection to his upbringing in Franklin, Tennessee. Being raised on a horse farm taught Jeff the importance of protecting nature. 

This inspired him to create Prophetik and bring attention to the dangers of synthetic fashion materials. His goal is to provide people with healthier alternatives in clothing and accessories, so they can make informed choices.

Prophetik is based in the United States and rapidly gaining recognition as the go-to fashion label with ethical design principles across the United Kingdom. It has been garnering acclaim from many corners of the fashion industry.

Jeff has earned his place as a press favorite and a prominent figure in the ethical fashion industry. Throughout his career, he has dressed numerous celebrities such as Sheryl Crow, Miley Cyrus, Taylor Swift, Kings of Leon, Activist Livia Firth, and Suzy Cameron. 

His work was recently recognized when he received an Emmy in 2019 for the documentary 'Remastered' which can be found on Amazon.

Jeff Garners clothing first debuted at London Fashion Week in 2020. With his sustainable fashion documentary released I 2017.  

Instagram@ Gone Sun Where

The Jeff Garner Prophetik Catwalk Location

Taking place between the bespoke shops of Burlington arcade. Jeff Garner Catwalk show guests were treated to an after hours show at Burlington gardens between the arches of this historic shopping destination. 

Dating back over 200 years. The Burlington arcade is a retreat for upscale shopping. This gated location is secured by head beadle Mark Lord. 

Mark Lord believes that Burlington Arcade is a microcosm of the city, a beacon of what international visitors acknowledge as quintessential England. 

On each tour, those present are immersed in centuries of history and uncovering captivating facts such as the presence of Victorian stoves in its basement or the clandestine underground passageway which was used by shop boys to convey goods to customers’ carriages from where they were forbidden to remove them.

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The Beadles were at first employed by Lord Cavendish's regiment as guards, and nowadays they are the most seasoned and smallest police force in Britain patrolling the arcade. 

As Head Beadle, Mark Lord is unsurpassed in his expertise, taking visitors on a journey through time to its inception in 1819 - commissioned by the Earl of Burlington for his wife's shopping safety.

When strolling through the arcade, there is a palpable energy radiating from the shops. The establishment has its own distinct atmosphere that is palpable in every corner. - Mark Lord, Head Beadle

Sustainable non toxic fashion

Welcome to the world of sustainable non-toxic fashion, where style meets conscience! In a time when our planet is facing unprecedented challenges, more and more people are seeking ways to make eco-friendly choices in their everyday lives. And what better way to express your commitment to sustainability than through your wardrobe? 

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Sustainable fashion not only helps protect the environment but also ensures that workers are treated fairly and ethically. So, if you're ready to embark on a stylish journey towards a greener future, keep reading!

We'll dive into what sustainable fashion is all about, its benefits, how to shop for it, and even highlight some of the best sustainable fashion brands out there. Get ready to redefine your sense of style while making a positive impact on our beautiful planet!

What is sustainable fashion?

What exactly is sustainable fashion? It goes beyond just wearing trendy clothes. Sustainable fashion is a movement that seeks to create clothing in an environmentally and socially responsible way. This means considering the entire lifecycle of a garment - from production to disposal.

Jeff Garner London fashion week
One key aspect of sustainable fashion is using materials that have minimal impact on the environment, such as organic cotton or recycled fabrics. These materials are grown and produced without harmful chemicals, reducing pollution and promoting healthier ecosystems.

Another important element of sustainability in fashion is ethical manufacturing practices. This includes ensuring fair wages, safe working conditions, and respecting labor rights for all workers involved in the production process.

Sustainable fashion also encourages conscious consumption by promoting quality over quantity. Instead of buying cheaply made fast-fashion items that quickly end up in landfills, it emphasizes investing in durable pieces that can be worn for years to come.

Furthermore, sustainable fashion embraces recycling and upcycling as ways to reduce waste. By repurposing old garments or using recycled materials, designers can breathe new life into existing resources while minimizing their environmental footprint.

Sustainable fashion encompasses various principles aimed at reducing harm to the planet and creating a more equitable industry. It's about making thoughtful choices when it comes to what we wear – choices that align with our values and contribute positively to both people and the environment.

What are the benefits of sustainable fashion?

The benefits of sustainable fashion are numerous and far-reaching. One of the most important benefits is its positive impact on the environment. Sustainable fashion brands prioritize using organic, natural, and non-toxic materials that have a lesser impact on our planet compared to conventional fabrics.

By choosing sustainable fashion, you are supporting ethical practices in the industry. Many sustainable brands focus on fair trade and ensuring safe working conditions for their employees. 

This means that workers receive fair wages for their labor and are not exposed to harmful chemicals or unsafe working conditions.

Sustainable fashion also promotes longevity and durability in clothing. Instead of following fast-fashion trends that result in clothes being quickly discarded, sustainable brands create timeless pieces that can be worn season after season.

Another benefit of sustainable fashion is its contribution to reducing waste. By utilizing recycled materials or upcycling old garments, these brands divert textiles from landfills and reduce overall waste production.

In addition to environmental and social benefits, opting for sustainable fashion can also be personally rewarding. Many people find joy in knowing they are making conscious choices about what they wear – choices that align with their values.

Embracing sustainable fashion allows us to make a positive difference both individually and collectively by promoting responsible consumption habits while still looking stylish!

How to shop for sustainable fashion

When it comes to shopping for sustainable fashion, there are a few key things to keep in mind. First and foremost, do your research. Look for brands that prioritize ethical practices and have transparent supply chains. 

This way, you can ensure that the clothing you're purchasing is made with respect for both people and the planet.

Another important aspect of shopping sustainably is considering the materials used in the garments. Opt for organic or recycled fabrics whenever possible, as they have a lower environmental impact compared to synthetic materials like polyester or nylon.

It's also worth exploring secondhand options when shopping for sustainable fashion. Thrift stores, consignment shops, and online marketplaces offer a wide variety of pre-loved clothing at affordable prices. 

Not only does buying secondhand help reduce waste, but it can also be an opportunity to find unique pieces that no one else has.

In addition to researching brands and materials, consider investing in timeless pieces that will last beyond just one season. Quality over quantity is key when building a sustainable wardrobe. Choose well-made items that are versatile and can be styled in different ways.

Don't forget about accessories! Sustainable fashion extends beyond clothing and includes jewelry, shoes, bags, and more. Look for accessories made from eco-friendly materials such as recycled metals or vegan leather alternatives.

By following these tips when shopping for sustainable fashion, you can make conscious choices that align with your values while still looking stylish and on-trend

The best sustainable fashion brands

Besides Prophetik, there are a plethora of brands that have stepped up their game in terms of ethical production and eco-friendly materials. These brands are not only committed to reducing their environmental impact but also prioritize fair labor practices.

One such brand is Patagonia, known for its high-quality outdoor clothing and gear. They place a strong emphasis on using recycled materials and minimizing waste throughout their supply chain. Another standout brand is Eileen Fisher, which focuses on timeless designs made from organic fibers like hemp and linen.

For those looking for stylish denim options, Everlane is worth checking out. They pride themselves on radical transparency, sharing information about the factories they work with and the true cost behind each product.

Reformation is another popular choice with its trendy dresses made from deadstock fabrics or sustainably sourced materials.

If you're in need of activewear, look no further than Girlfriend Collective. Their leggings and sports bras are made from recycled water bottles while maintaining comfort and style. And don't forget about footwear! 

Veja offers sneakers that are made ethically using innovative materials like wild rubber harvested from the Amazon rainforest.

These are just a few examples of sustainable fashion brands making waves in the industry today. By supporting these companies, you can feel good about your purchasing choices knowing that you're contributing to a more sustainable future without compromising on style or quality.


Sustainable fashion is more than just a trend; it's a movement towards a better, healthier, and cleaner future. By choosing non-toxic materials, ethical production practices, and supporting brands that prioritize sustainability, we can make a positive impact on the environment and our own well-being.

The benefits of sustainable fashion are vast. From reducing waste and pollution to promoting fair labor practices and preserving natural resources, every small step towards sustainable choices counts. 

By embracing this approach to fashion, we can contribute to creating a more compassionate industry that values both style and sustainability.

When shopping for sustainable fashion, it's important to do your research. Look for certifications such as Global Organic Textile Standard (GOTS) or Fair Trade labels to ensure that the products you purchase meet high standards of sustainability. 

Consider buying from local designers or secondhand stores as well - not only will you find unique pieces but also reduce your carbon footprint.

There are many incredible sustainable fashion brands leading the way in making eco-conscious choices accessible without compromising style. Some notable examples include Patagonia with their commitment to environmental activism; 

Everlane with their transparent pricing model; Reformation with their chic designs made from recycled materials; People Tree with their fair trade organic clothing; Stella McCartney who champions cruelty-free luxury fashion; and Veja known for their ethically sourced sneakers.

By opting for sustainable non-toxic fashion choices, we become conscious consumers who support an industry that prioritizes people and the planet over profit margins.

Together, let's embrace this mindful approach to fashion and create a brighter future for ourselves and generations to come.

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