Frolov Moloda Catwalk Show

Frolov Moloda Catwalk Show

Day 4 of London Fashion week 2023 began for me with a glamorous evening at the five star Bulgari hotel in Kensington. The occasion? A presentation for fashion brand Frolov. 

Bulgari London hotel
What I wore 
The Ukrainian clothing label have teamed up with London Fashion Week to showcase their spring summer 2024 collection in support of Ukraine. 

I enjoyed a complimentary glass of champagne in the lounge, where Laura Whitmore - former Love Island TV presenter played host dressed in a stunning V-neck firework dress by Frolov. 

Laura Whitmore
Laura Whitmore wears V-neck Firework dress by Frolov

We were escorted to a luxury cinema room in the Bulgari hotel for the Moldova catwalk show. The show began with vintage black and white music videos played to the audience. To which models catwalked out in front of the screen. 

Frolov's Spring 2024 collection titled moloda Ukrainian for young girl embodies the feeling of youthfulness and freedom. Inspired by the metamorphosis of  blossoming. Creative director of The Brand Ivan frolov translated these sentiments into his newest collection. 

This season Frolov has Incorporated the concept of sculpture-like silhouettes decorated with roses into the looks from moloda. The sculptures and Roses take inspiration from Ukrainian artists zhanna kadyrova. 

In addition to this the collection features black and white silk robe dresses with frolov signature hearts incorporated in the form of an ultrasound.

Ukrainian brands
Within the collection the brands iconic symbol of the heart insensifies the love Ivan has for his home Kyiv. Where although it is easy to get lost in the sentiments, the city is still fresh and blooming. A further note of an homage to the Ukrainian capital is also found in the Golden lace detailing, where chestnuts - a symbolic tree of Kyiv are reflected in the Lace. 

A handmade mirror in the form of a heart is utilized by Frolov, as an element of strength in the couture collection. The mirrors made for the collection are hallmarked by a return to the traditional method of crafting mirrors through polishing, enhancing its strength. The heart is worn as an accessory with the intention to never break.

London fashion week September
The spring 2024 collection also includes perennial bestsellers: corsets and corset dresses embellished with Swarovski crystals which the brand has specially designed by Crystal Masters. 

The work on the collection as well as the show are accompanied by songs from the Ukrainian variety music scene of the 70's "A red rose" and "Chestnuts are falling" by Yulia Pashkovska. "My Love" by Lina Prohorova; "Fog in the Valley" by Mykola Kondratiuk.

Lfw September
They all convey the spirit of the collection - youthfullness, playfulness, inspiration and freedom. The fashion show is supported by the USAID competitive economy program.

Other songs included in the catwalk show were "Aphrodite's Sadness" by Bohdan Yanivskyy. "Song is meant to stay with us" by Volodymyr Ivasyuk and "Oh Honey" by Lina Prokhorova.

Hand-embroidered masks in Frolov Moloda collection symbolises freedom to be yourself and hide yourself when needed. 

My Verdict

Frolov might possibly have been my best catwalk show of the season. I loved everything, from the luxurious location of the Bulgari hotel. To the comfort of the cinema room where we sat throughout the show. 

There was an element of surprise when the models first began to strut out in front of the cinema screen. One by one models took to the runway. The choreography was superb. The models didn't all just catwalk in a normal fashion. Some took a drunken stumble here and there and one model twirled past the big screen.

The generosity of Frolov to gift all guests one of their show-stopping mirror heart necklace accessories was the icing on the cake. I had been eyeing their stunning jewellery throughout the show so it was such a treat to receive a necklace. I just need the earrings to match! 

The mirror heart necklace was the perfect finishing touch to my outfit for the next day - day four of London fashion week! 

Street Style

Guests that dressed to impress included an attendee in a stylish red suit featuring glittering detail down the seams. 

Other standout looks included guests adorned in Frolov. With a pretty pink dress featuring the brands iconic heart motiv as a cut out shape at the center. One guest also wore the embellished ID bra from the Frolov "Song to song" collection. 

The Frolov ID bra features an impressive pair of sparkling embroidered eyes with long tassels. 

What I Wore

I wore a black cut out mini dress in a ridged material that gives off a lovely sheen. The dress alone is a standout item, however I amplified the look by adding some matching black lip gloss. Plus a pop of colour in the form of neon green clips to my hair and a touch of neon green eye makeup. 


About Frolov

FROLOV is a ready-to-wear label that brings together precision and convenience, knowledge and boldness, social sustainability and serenity. It was created in 2015 in the Ukrainian capital of Kyiv by Ivan Frolov, who is both the designer and Creative Director of the brand.

Sometimes people pronounce Frolov as "for love" while referring to Frolov, and that is not wrong. Ivan Frolov explains the reason why: "The first thing we established when starting this brand was love – that's why we put a heart as our logo on all of our pieces."

Since its first collection, freedom and provocation have been the driving forces behind Frolov. Through their clothes they explore and communicate messages which they feel are important to be heard. These include transgender culture, ethics and aesthetics related to BDSM, as well as the LGBTQ+ movement.

FROLOV, a Ukrainian brand, has become the first Swarovski® Ingredient Branding Partner. 

Frolov looks have been spotted on BeyoncĂ©, Doja Cat, Dua Lipa, Megan Thee Stallion, Lisa (blackpink), Halle Bailey, Sydney Sweeney, Gwen Stefani, Rita Ora, Coco Rocha, Nadia Lee Cohen, Sarah Shahi and Ashley Benson among other celebrities. 

The designs created by Frolov are complemented by only the finest fabrics, corsetry, intricate details and special crystals that are designed not to cling to the fabric. 

Frolov Moloda
Elastic mesh aids in creating the perfect fit while accommodating customized measurements for individual clients.

FROLOV encourages people to be confident in their own skin, exercising self-expression both in style and attitude. it's a brand that believes your looks should be an extension of your personality and desires.

With four collections, plus a beautiful bridal collection already under their belt. This Spring summer 2024 collection will become their fifth. All collections include the most incredible designs. Frolov heart features t-shirts and sweatshirts with handmade, heart embroidery. 

The couture fall 2022 collection is a display of fancy womenswear pieces. Whilst the love hurts collection is an edgier, more youthful collection. Song to song is a stunning mix of tailored pieces and extravagant party wear.

The Frolov presentation location

There really isn't a better location of choice for such a luxurious fashion brand. The Bulgari Hotel is nestled in a prestigious location. Located in Knightsbridge on the edge of Hyde Park, with luxury shopping destination Harrods on its doorstep. 

London fashion week September 2023
The hotels design is chic with lots of timeless black. Shiny chrome accents and warming firepits in the lounge. 
Staff are professional, friendly and there are a range of world-class amenities that will leave you feeling pampered and rejuvenated. 

Whether you're seeking a romantic getaway or simply indulging in some well-deserved self-care, The Bulgari Hotel is the ultimate destination for those who appreciate the finer things in life.

For those seeking relaxation and rejuvenation, look no further than the Bulgari hotel spa facilities. Treat yourself to a pampering massage or unwind in their state-of-the-art fitness center before taking a dip in the refreshing pool.

As well as their own on 47 seat private cinema. The Bulgari also has its very own stunning pool. Whether you want to take a refreshing swim or simply relax on one of the loungers. 

Food lovers will not be disappointed either. The hotel boasts several gourmet dining options where guests can savor exquisite cuisine prepared by world-class chefs using only the finest ingredients.

Enjoy afternoon tea in the Bulgari lounge. Breakfast lunch and dinner can be enjoyed in Sette. An authentic Italian restaurant from the heart of Manhattan. While in Nolita social, Music and live performances can be enjoyed. 

With its impeccable attention to detail and commitment to excellence in every aspect, it's clear why the Bulgari Hotel stands out among other luxury accommodations.

Their concierge service is available 24/7 to cater to your every whim. Need assistance with transportation? The Bulgari can arrange for a chauffeur-driven car or a helicopter transfer to take you wherever you desire. 

For those traveling on business, fully equipped meeting rooms provide an ideal setting for conferences, presentations, and corporate events. With state-of-the-art technology and personalized support from an event planning team. 

Designer Antonio Citterio is to thank for the luxurious design of Bulgari London. The Bulgari Hotel London provides a stunningly sophisticated atmosphere to its visitors and the local population. With an exquisite mix of pieces from Citterio’s Flexform Collection. 

Enzo degli Angiuoni’s handcrafted drapes, plush Altai carpeting and B&B module libraries exhibit a carefully chosen assortment of timeless classics and design books.
Instagram@ Gone Sun Where
Signature use of silver is evident in the hotel, a subtle reminder of Bulgari's Roman silversmith roots. There are plenty of other nods to the firm's founder Sotirio Bulgari; for example, the specially woven silk curtains feature a pattern reminiscent of one of his 19th century brooches.

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