Rise of the influencer and digital content creator

Instagram@ Gone Sun Where

The rise of the influencer and content creator

In the age of social media, it seems like everyone wants to be an influencer or content creator. Whether they're promoting products on Instagram or sharing their latest video on YouTube, influencers have become a ubiquitous part of our online lives. 

Influencer marketing

But what exactly is an influencer, and why have they become so popular? In this blog post, we'll explore the rise of the influencer and content creator phenomenon, as well as provide tips on how to join their ranks and weigh in on both the pros and cons of being one yourself. 

So sit back, grab your favorite snack, and let's dive into the world of influencers!

What is an influencer?

An influencer is an individual who possesses a significant following on social media, with the ability to persuade and influence their followers through their content. 

These individuals are typically known for creating high-quality and engaging content that resonates with their audience.

Influencers come in many different forms, ranging from beauty gurus to fitness enthusiasts, to food bloggers and travel vloggers. 

They often specialize in a particular niche or industry, showcasing their expertise by producing informative and entertaining content on topics they're passionate about.

One key factor that sets influencers apart from traditional celebrities is the level of engagement they have with their followers.

Rather than being distant figures unreachable by the average person, influencers actively engage with their fans through comments, direct messages, and other forms of communication.

Ultimately, an influencer's success hinges upon building trust with their audience. By consistently delivering unique, valuable content that aligns with their values and interests. 

Influencers can cultivate a loyal following that sees them as more than just another marketing tool, but rather as trusted advisors or even friends.

In the field of influencing. There are two tiers. The micro influencer. An influencer with a follower count within the range of 5,000–80,000 followers although the number varies. On the larger scale are macro influencers. Or simply just 'influencers'. 

The rise of social media

Social media has revolutionized the way we interact with each other and consume information. Its impact on society is undeniable, and its rise in popularity shows no signs of slowing down.

Platforms such as Facebook, Instagram, TikTok and YouTube have provided a space for people to connect with others who share their interests and passions. 

This has created opportunities for individuals to build an online following that can rival traditional celebrities.

One of the key reasons social media has become so popular is its accessibility. Anyone with a smartphone or computer can create content and share it with the world.

This has democratized influence, giving ordinary people a platform to reach millions.

The visual nature of social media platforms like Instagram also plays a significant role in their popularity. People are drawn to aesthetically pleasing images and videos, making it easier for influencers to attract followers by showcasing beautiful content.

In addition, social media offers endless possibilities for collaboration between influencers, brands and businesses. Influencer marketing has become big business as companies seek out partnerships with creators who have large followings within their target audience.

Social media's rise in popularity has been fueled by its ability to bring people together from all corners of the globe, while simultaneously providing opportunities for individual expression and entrepreneurship.

Influencer Marketing is important

Whether you like it or not times have changed. Every day more people turn to their favorite Instagram stars, TikTok personalities, and YouTubers for advice. Inspiration and recommendations on lifestyle choices or purchasing decisions.

To get the most out of any influencer, it’s crucial that the businesses and pr teams who work with them build an influencer marketing strategy.

Major Brands are predicted to Increase Spend on Influencer Marketing. Especially now that social media marketing has surpassed traditional forms of print matketing. 

Why are influencers so popular?

In today's world, social media has become an essential tool for most people. It is the place where we connect with our loved ones and share our lives with them. 

However, social media has also given rise to a new breed of individuals known as influencers or content creators.

So why are they so popular? Well, for starters, influencers have developed a massive following on various social media platforms. They do this by creating engaging and relatable content that resonates with their audience. 

This loyal fanbase allows them to promote brands and products effectively.

Moreover, the influencer industry has grown significantly in recent years due to its effectiveness in marketing strategies. 

Brands are now investing more money than ever into influencer campaigns because they provide a higher return on investment compared to traditional advertising methods.

Another reason why influencers are so popular as content creators is that they represent authenticity and realness in a world full of fake news and false ideals.

Influencers create genuine connections with their followers through honest opinions and content creation about products or services.

The popularity of influencers can be attributed to their ability to connect authentically with their fans. 

While providing value in terms of product promotion for brands looking to reach niche audiences, through non-traditional means. Such as content creators rather than TV commercials or billboards. 

How to become an influencer

Becoming an influencer is not something that happens overnight for most people. It usually requires hard work, dedication, and consistency. 

However, for a lucky few. One viral piece of content can be all it takes for some people to be transformed into instant influencers with star status. 

Viral content is what happens when a video or photo is seen and interacted with by loads of people in a short time period. 

For other overnight influencer success stories, it was their proximity to celebrities or other already successful influencers that gave them the major push needed to succeed as a content creator. 

There are also those people who through some talking point that has been picked up in the press. Such as a newspaper, achieve fast recognition as an influencer. 

Content creators

One example of this is Britain's most swiped man on the dating app tinder. The visibility received through the app alone, combined with official press stories would give a rapid boost to anyones social media presence. 

Still, for most. The journey to influencer success will probably be a slow one. So best to enjoy it from the start and not obsess over your number count. 

An Influencer has one main goal. To improve engagement on their social media platforms and shared content. Plus beat the algorithm. 

To beat the algorithm is a phrase that essentially just means improving the probability that your social media account and content will be visible to others users with similar interests. 

Here are some steps to help you become an influencer:

1. Find your niche: Determine what you want to be known for and stick with it.

Whether it's fashion, beauty or fitness, choosing a specific area of interest will help you build a loyal following.

2. Create quality content: Produce high-quality content consistently across all social media platforms to gain credibility and attract followers.

3. Engage with your audience: Responding to comments and messages from your followers can help establish trust and loyalty.

4. Collaborate with other influencers: Partnering with other influencers in your industry can help grow your audience and increase visibility.

5. Attend events: Attending industry events such as conferences or meetups can provide networking opportunities and potential collaborations.

6. Be authentic: Being true to yourself is key in building a personal brand that resonates with others.

Remember, being an influencer takes time and effort so don't get discouraged if success doesn't happen right away!

The pros and cons of being an influencer

Being an influencer or a content creator may seem like the dream job, but it's not all sunshine and rainbows. There are pros and cons to this career choice that one should consider before diving in.

Starting with the pros, being an influencer allows you to be your own boss. You have creative control over your content, and you can work from anywhere in the world.

Moreover, influencers often get free products or services from brands they promote, which saves them money.

However, there are downsides as well. One of the biggest cons is dealing with negativity online. Influencers often face criticism and backlash for their opinions or actions portrayed on social media platforms.

If you've ever watched dare I say 'Influencer' Joey B toons' you'll have seen the worst of the influencer tribe which in reality is less common. 

Just like any other profession. There will always be those who give said chosen career path a very bad name. It unfortunately leads many to assume all influencers are entitled. Narcissistic and simply untalented. 

Another downside is that building a following takes time and effort. It can take months or even years to reach a sizable audience that generates income through sponsorships or brand deals.

There's also pressure to constantly create content that resonates with your audience, while staying authentic and true to yourself. This can lead to some people feeling burnt out creatively.

While being an influencer has its perks, such as freedom of creativity and potential earning opportunities; it comes at a cost. Including negative feedback & long hours invested into creating original, inspiring contents every day!


To sum it up, the rise of influencers and content creators is a result of the ever-growing impact of social media in our lives. Influencers have become powerful marketing tools for businesses, as they can reach out to their target audience in an authentic and relatable manner.

However, becoming an influencer requires hard work, dedication, creativity and patience. 

While being an influencer comes with many benefits such as fame, money and creative freedom, there are also downsides such as the pressure to constantly produce content and still maintain your unique online persona.

If you are passionate about creating engaging content that resonates with others on social media platforms like Instagram or YouTube, then becoming an influencer might be a great career path for you. 

Just remember that authenticity is key when it comes to building a loyal fan base.

If you liked this article why not come and say hi to me on my Instagram account @GoneSunWhere 

Contact me


Email *

Message *