2023 is the year to Livestream your business

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Why 2023 is the year to make sure your brand is using live streaming

It’s 2023, and the world is still rapidly changing. Technology has been advancing faster than ever before, and it seems like every industry is vying to keep up in the best way possible. One of the trends that continues to rise in popularity is livestreaming – but why? 

Livestreaming may seem intimidating at first, but it can be an incredibly effective tool for businesses looking to reach a wider audience. In this blog post, we’ll explore why 2023 might just be the year you decide to livestream your business and how you can go about setting yourself up for success.

What is livestreaming?

Livestreaming is a broadcast of live video footage over the internet. It has become increasingly popular in recent years as technology has made it easier to do and more people have access to high-speed internet connections.

There are many platforms that allow users to livestream, such as YouTube, Facebook, and Twitch. And there are a variety of ways businesses can use livestreaming to reach their target audiences.

Some businesses use livestreaming to give customers a behind-the-scenes look at their operations. Others use it to host live events, such as product launches or Q&A sessions. And still others use it as a way to provide customer service or support.

No matter how you use it, livestreaming is a great way to connect with your customers and build relationships with them. If you're not already using livestreaming in your business, now is the time to start!

After a year spent live streaming as an influencer. I can personally see how beneficial it is for people to develop brand loyalty and closeness. 

When livestreaming, people are able to interact with you in real time. In a more natural, unstaged way. This is crucial in 2023 due to how easy it has become to lie. Swindle. Stage photos. Videos and reviews. 

We are in the throws of a very digital era, but many people now want a personal connection. As of late, their aren't many brands livestreaming so now is the perfect time. 

Livestreaming will definitely set any businesses apart from their competitors.

I didn't find it easy at first, but in time, livestreaming helped me grow in confidence. Learn to think quickly on the spot and respond professionally. 

I've become much more relaxed in front of a live audience and am finding out live and direct what my fans and potential converts want to see or hear from me and my business.

You learn to develop a thick skin concerning critics. There will always be trolls. Critics and people who are projecting their own misfortunes onto you. 

Please realise that your job is not to please everyone, but to connect with your genuine fanbase and maintain a loyal customer base where possible. 

Through livestreaming I also developed patience. Dealing with miscommunication that will sometimes happen during a livestream. Delayed responses. Technical difficulties, abuse and the like.

During the awkward silences, I learned to talk at my viewers about the most important factors that I wanted to get across on any given day. 

You get used to repeating yourself. Saying hello to people who don't always respond in the chat and there's no pressure to perfectly deliver every sentence. Your livestream can be a very casual and relaxed setting if you choose it to be. 

You can also just hang out without the pressure of delivering sales pitches all the time. 

Corporate webcasting is no longer a thing of the future with companies that provide virtual event production and webcasting services. 

It's even easier than ever to livestream. With fast and reliable Internet connections readily accessible. Cost effective gadgets like ring lights make livestreaming from  almost anywhere more achievable. 

There are also an endless amount of topics. Games and dynamics available for businesses and individuals to relay across in a livestream setting. 

Before you start your livestream journey. You may have an idea of what you want to do and how. However going into livestreaming you're likely to change the formula and that is okay. Figure out what works for you. Having fun with it all is possibly the important factor. 

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