The Complete Guide to Kiehl's: America's Iconic Apothecary Skincare Brand
Introduction: The Legacy of Kiehl's Since 1851
Kiehl's has been dedicated to healing, protecting, and caring for communities since 1851, making it one of the oldest and most trusted skincare brands in America.
What began as a small apothecary in New York's East Village has evolved into a global luxury skincare powerhouse, now part of the L'Oréal Luxe division, while maintaining its authentic heritage and commitment to quality formulations.
The brand offers
skincare, body care and hair care powered by nature and science, providing gentle yet potent solutions for healthy-looking skin. This unique approach; blending traditional apothecary wisdom, with modern scientific innovation - has made Kiehl's a beloved choice for skincare enthusiasts worldwide.
In this comprehensive guide, we'll explore everything you need to know about Kiehl's: from its fascinating history and philosophy to its best-selling products, ingredient innovations, and how to choose the right Kiehl's products for your specific skin needs.
The Rich History of Kiehl's: From New York Apothecary to Global Icon
The Origins: A True American Story
The Kiehl's story begins in 1851 when the company was established as a traditional apothecary in Manhattan's Lower East Side. The original location at Third Avenue and 13th Street became a neighborhood institution, serving as both a pharmacy and a gathering place for the community.
The brand's commitment to personalized service, quality ingredients, and honest communication with customers set it apart from the beginning. This customer-first approach, combined with effective formulations, helped Kiehl's build a loyal following that would span generations.
Evolution Through the Decades
Throughout the 20th century, Kiehl's maintained its commitment to quality while gradually expanding its product line. The brand became known for:
- Simple, utilitarian packaging featuring hand-drawn illustrations
- Detailed ingredient lists printed on every product
- Generous sampling policy allowing customers to try before buying
- Personalized consultations with knowledgeable staff
- Community involvement and charitable giving
Modern Era and Global Expansion
The acquisition by L'Oréal in 2000 marked a new chapter for Kiehl's. Providing resources for global expansion, while preserving the brand's authentic heritage. Today, Kiehl's operates stores worldwide and has become synonymous with premium, effective skincare that delivers results.
Kiehl's has built its reputation on three fundamental pillars:
1. Nature-Inspired Ingredients
Kiehl's formulations draw inspiration from botanical ingredients and natural sources, carefully selected for their efficacy. The brand seeks out unique ingredients from around the world, from exotic oils to plant extracts, always with an emphasis on quality and sustainability.
2. Scientific Innovation
While rooted in natural ingredients, Kiehl's doesn't shy away from scientific advancement. The brand employs dermatologists, chemists, and skincare experts to develop formulations that combine the best of both worlds - natural efficacy enhanced by scientific research.
3. Exceptional Service
The Kiehl's customer service experience remains central to the brand identity. Trained consultants provide personalized recommendations, extensive product sampling, and detailed ingredient education to help customers make informed choices.
Commitment to Sustainability
Kiehl's has increasingly focused on environmental responsibility, implementing initiatives such as:
- Recycling programs in stores
- Sustainable sourcing of ingredients
- Reducing packaging waste
- Supporting environmental causes and organizations
- Transparent ingredient sourcing practices
Kiehl's Best-Selling Products: Icons of Skincare
Ultra Facial Cream: The #1 Bestseller
The Ultra Facial Cream is formulated with Squalane and Glacial Glycoprotein to strengthen and repair your skin's moisture barrier, making it the brand's most popular hydrating moisturizer.
Key Features:
Suitable for all skin types
Provides 24-hour hydration
Lightweight, fast-absorbing texture
Non-greasy formula
Strengthens the skin's moisture barrier
Contains 4.5% squalane from olives
Why It's Beloved:
This cult-favorite moisturizer has earned its reputation through consistent performance. Users praise its ability to hydrate without feeling heavy, making it ideal for year-round use. The formula works equally well under makeup or as part of a nighttime routine.
Best For:
Anyone seeking reliable daily hydration, particularly those with normal to dry skin, or those living in harsh climates that compromise the skin barrier.
My verdict:
I was gifted a small tub of the ultra facial cream. I like the consistency of the cream but it doesn't have a nice smell. It feels lightweight on my skin and my face feels moisturized. I would probably buy it again if it also had a nice scent to it.
Midnight Recovery Concentrate: Overnight Transformation
This beloved moisturizing face oil helps replenish and restore skin while you sleep, with users waking up to younger-looking skin.
Key Features:
Botanical face oil blend
Lavender essential oil for aromatherapy benefits
Evening primrose oil for skin barrier support
Squalane for moisture retention
Non-comedogenic formula
Why It's Beloved:
The Midnight Recovery Concentrate has achieved cult status for its ability to transform skin overnight. The distinctive lavender scent provides a calming bedtime ritual, while the oil blend works to repair and rejuvenate.
Best For:
All skin types, particularly those experiencing dullness, dehydration, or signs of environmental stress. Excellent for those who want to maximize their skin's natural repair cycle during sleep.
Creamy Eye Treatment with Avocado: The Original Eye Cream
One of Kiehl's oldest formulations, this rich eye cream has been a customer favorite for decades.
Key Features:
Ultra-rich, creamy texture
Avocado oil for nourishment
Beta-carotene for antioxidant protection
Gentle enough for sensitive eye area
No fragrance
Why It's Beloved:
This product exemplifies Kiehl's "if it works, don't change it" philosophy. The formula has remained largely unchanged because it simply works. Users appreciate its ability to deeply moisturize the delicate eye area without causing irritation or milia.
Best For:
Those with dry skin around the eyes, anyone experiencing tightness or flaking, and those seeking a rich, protective eye treatment.
Calendula Herbal-Extract Toner: Alcohol-Free Refreshment
This gentle toner has garnered a devoted following for its soothing properties.
Key Features:
Alcohol-free formula
Contains calendula flower petals
Mild cleansing and toning action
Suitable for sensitive skin
Can be used throughout the day
Why It's Beloved:
The visible calendula petals in the bottle add to its apothecary charm, while the gentle formula soothes and refreshes without stripping the skin. Many users report improvements in skin texture and reduced redness with consistent use.
Best For:
Sensitive, normal, or oily skin types seeking gentle toning. Excellent for those who find traditional toners too harsh or drying.
Powerful-Strength Line-Reducing Concentrate
Kiehl's answer to vitamin C serums, this powerful treatment addresses multiple signs of aging.
Key Features:
12.5% vitamin C (L-Ascorbic Acid)
Hyaluronic acid for hydration
Visible reduction in fine lines
Improved skin texture and radiance
Clinically tested formula
Why It's Beloved:
This product delivers on its promises with a potent yet stable vitamin C formulation. Users report brighter, more even-toned skin with continued use, along with improvement in fine lines and overall texture.
Best For:
Those concerned with aging, dullness, uneven skin tone, or loss of firmness. Best suited for normal to oily skin types due to the acidic nature of vitamin C.
The Complete Kiehl's Product Range
Face Cleansers
Kiehl's offers cleansers for every skin type and preference:
Ultra Facial Cleanser
A gentle, foaming cleanser that removes impurities without over-drying. Suitable for all skin types, particularly normal to oily skin.
Calendula Deep Cleansing Foaming Face Wash
A soap-free formula ideal for oily and combination skin, helping to remove excess oil while maintaining skin balance.
Rare Earth Deep Pore Cleansing Masque
Actually a cleanser-mask hybrid containing Amazonian white clay to draw out impurities and minimize the appearance of pores.
Face Moisturizers
Beyond the Ultra Facial Cream, Kiehl's offers specialized moisturizers:
Ultra Facial Oil-Free Gel Cream
Perfect for oily and combination skin, providing hydration without adding oil.
Super Multi-Corrective Cream
An anti-aging moisturizer targeting multiple signs of aging with a rich, luxurious texture.
Facial Fuel Energizing Moisture Treatment for Men
Specifically formulated for men's skin, providing mattifying hydration with a refreshing feel.
Serums and Treatments
Retinol Skin-Renewing Daily Micro-Dose Serum
A gentle introduction to retinol with micro-dose technology for daily use without irritation.
Dermatologist Solutions Breakout Control Targeted Blemish Spot Treatment
A targeted treatment for occasional blemishes containing salicylic acid.
Clearly Corrective Dark Spot Solution
A brightening serum designed to fade the appearance of dark spots and even skin tone.
Masks
Turmeric & Cranberry Seed Energizing Radiance Masque
An exfoliating mask that reveals brighter, smoother skin.
Cilantro & Orange Extract Pollutant Defending Masque
A clay mask designed to protect skin from environmental aggressors.
Lip Care
Butterstick Lip Treatment
A tinted lip balm that provides color and conditioning in one product.
Lip Balm #1
The original Kiehl's lip balm, providing superior moisture and protection.
Body Care
Creme de Corps Body Moisturizer
A cult-favorite body lotion with a rich, creamy texture that leaves skin soft and supple.
Gently Exfoliating Body Scrub
A gentle scrub that buffs away dead skin cells for smoother, softer skin.
Hair Care
Amino Acid Shampoo
A gentle, coconut oil-derived shampoo suitable for all hair types.
Olive Fruit Oil Deeply Repairative Hair Pak
An intensive conditioning treatment for dry, damaged hair.
Understanding Kiehl's Key Ingredients
Squalane: The Hero Hydrator
Squalane appears in many Kiehl's formulations and for good reason. This plant-derived ingredient mimics the skin's natural oils, providing lightweight hydration that absorbs quickly. Kiehl's sources squalane from olives, making it a sustainable choice that helps strengthen the skin's moisture barrier.
Calendula: The Soother
Calendula extract, derived from marigold flowers, has been used for centuries for its soothing properties. Kiehl's incorporates this gentle botanical in products designed for sensitive or reactive skin.
Vitamin C: The Brightener
Vitamin C (L-Ascorbic Acid) is a powerful antioxidant that brightens skin, evens tone, and provides protection against environmental damage. Kiehl's uses a stable, effective form in appropriate concentrations.
Retinol: The Age-Defier
Retinol stimulates cell turnover and collagen production, making it one of the most effective anti-aging ingredients. Kiehl's formulations use micro-dose technology to deliver benefits while minimizing irritation.
Hyaluronic Acid: The Moisture Magnet
This ingredient can hold up to 1,000 times its weight in water, making it exceptional for hydration. Kiehl's incorporates it in various products to plump and hydrate the skin.
Avocado Oil: The Nourisher
Rich in fatty acids and vitamins, avocado oil deeply nourishes and softens skin. It's particularly effective in products designed for dry or mature skin.
How to Choose the Right Kiehl's Products for Your Skin Type
For Dry Skin
Morning Routine:
Ultra Facial Cleanser
Calendula Herbal-Extract Toner
Powerful-Strength Line-Reducing Concentrate (if concerned with aging)
Ultra Facial Cream
Avocado Eye Treatment
Evening Routine:
Ultra Facial Cleanser
Calendula Herbal-Extract Toner
Midnight Recovery Concentrate
Ultra Facial Cream (if needed for extra hydration)
Avocado Eye Treatment
For Oily/Combination Skin
Morning Routine:
Calendula Deep Cleansing Foaming Face Wash
Calendula Herbal-Extract Toner
Powerful-Strength Line-Reducing Concentrate
Ultra Facial Oil-Free Gel Cream
Evening Routine:
Calendula Deep Cleansing Foaming Face Wash
Calendula Herbal-Extract Toner
Midnight Recovery Concentrate (used sparingly)
Ultra Facial Oil-Free Gel Cream
For Sensitive Skin
Morning Routine:
Ultra Facial Cleanser
Calendula Herbal-Extract Toner
Ultra Facial Cream
Evening Routine:
Ultra Facial Cleanser
Calendula Herbal-Extract Toner
Midnight Recovery Concentrate (patch test first)
Ultra Facial Cream
For Mature/Aging Skin
Morning Routine:
Ultra Facial Cleanser
Powerful-Strength Line-Reducing Concentrate
Super Multi-Corrective Cream
Avocado Eye Treatment
Evening Routine:
Ultra Facial Cleanser
Retinol Skin-Renewing Daily Micro-Dose Serum
Midnight Recovery Concentrate
Super Multi-Corrective Cream
Avocado Eye Treatment
Where to Buy Kiehl's Products
The best way to experience Kiehl's is through their official stores or website, where you can:
Receive personalized consultations
Access generous sampling programs
Learn about new product launches
Participate in recycling programs
Receive loyalty rewards
Major Retailers
Kiehl's products are available at Ulta Beauty, where customers can take advantage of free shipping offers and same-day store pickup.
Macy's carries Kiehl's products with high-quality skincare formulated with natural ingredients and free shipping availability.
The brand is also available through:
Nordstrom
Sephora
Amazon
Department stores worldwide
Online Shopping Tips When purchasing Kiehl's online:
Buy from authorized retailers to ensure product authenticity
Check for current promotions and gift with purchase offers
Read product reviews from verified purchasers
Consider purchasing value sizes of products you already know and love
Sign up for newsletters to receive exclusive offers
Kiehl's vs. Competitors: What Sets It Apart
Premium Quality at Accessible Luxury Pricing
Kiehl's occupies a unique position in the skincare market. Premium enough to deliver results, but accessible enough for regular consumers. While more expensive than drugstore brands, it's generally more affordable than ultra-luxury skincare lines.
Transparent Formulations
Kiehl's commitment to listing all ingredients and explaining their benefits sets it apart. The brand doesn't hide behind "proprietary complexes" or obscure ingredient lists.
Heritage and Authenticity
Few brands can claim genuine heritage dating back to 1851. This authenticity resonates with consumers seeking brands with real history and proven track records.
The Sampling Culture
Kiehl's generous sampling policy allows customers to try products before committing to full sizes, reducing the risk of purchasing unsuitable products.
Community and Values
The brand's commitment to community service, charitable giving, and environmental responsibility adds value beyond the products themselves.
Common Questions About Kiehl's
Is Kiehl's Worth the Price?
For most users, yes. The combination of effective formulations, generous product sizes, and quality ingredients provides good value. The sampling program further reduces risk, and many products last months with regular use.
Are Kiehl's Products Natural?
Kiehl's uses nature-inspired ingredients but isn't a purely "natural" or "clean" beauty brand. The formulations blend botanical ingredients with synthetic compounds chosen for efficacy and stability.
Is Kiehl's Cruelty-Free?
Kiehl's is owned by L'Oréal and follows their animal testing policies. While the brand doesn't conduct animal testing, it may be required by law in certain markets, which means it doesn't meet strict cruelty-free standards.
How Long Do Kiehl's Products Last?
Most Kiehl's products have a shelf life of 12-36 months unopened. Once opened, check the period-after-opening (PAO) symbol on the packaging, typically indicating 6-12 months of use.
Can Kiehl's Products Be Used During Pregnancy?
Most Kiehl's products are safe for pregnancy, but avoid retinol-containing products and consult with your healthcare provider before introducing new skincare products during pregnancy or while nursing.
Building Your Kiehl's Routine: Step-by-Step Guide
Start with the Basics
Don't feel pressured to purchase an entire routine immediately. Start with:
- A cleanser appropriate for your skin type
- Ultra Facial Cream for universal hydration
- Midnight Recovery Concentrate for nighttime repair
Add Targeted Treatments
Once your basic routine is established, add treatments based on specific concerns:
- For aging: Add Powerful-Strength Line-Reducing Concentrate or Retinol Serum
- For dullness: Incorporate the vitamin C serum or exfoliating mask
- For sensitivity: Add Calendula Toner
- For dark spots: Try Clearly Corrective Dark Spot Solution
Optimize Based on Results
After 4-6 weeks, assess your results:
- Is your skin adequately hydrated?
- Are specific concerns improving?
- Do you experience any irritation?
- Are there areas needing more attention?
Adjust your routine accordingly, always introducing new products gradually.
Maximizing Results with Kiehl's Products
Application Tips
Cleansers: Use lukewarm water and gentle circular motions. Don't over-cleanse! Once in the evening is sufficient for most people.
Toners: Apply to a cotton pad and gently sweep across face, or pat directly onto skin with hands.
Serums: Apply to damp skin for better absorption. Use 2-3 drops and press gently into skin.
Moisturizers: Apply while skin is still slightly damp to lock in moisture. Use upward, outward motions.
Oils: Can be applied alone or mixed with moisturizer. Best applied to damp skin for optimal absorption.
Eye Creams: Use ring finger to gently pat around orbital bone, never pulling or tugging delicate skin.
Layering Order
- Cleanser
- Toner
- Treatments/Serums (thinnest to thickest)
- Eye Cream
- Moisturizer
- Facial Oil (if not mixing with moisturizer)
- Sunscreen (morning only)
Frequency Guidelines
Daily: Cleanser, moisturizer, eye cream
Nightly: Midnight Recovery Concentrate
2-3 times weekly: Masks, exfoliating treatments
As needed: Targeted spot treatments
The Future of Kiehl's: Innovation and Sustainability
Kiehl's continues to evolve while honoring its heritage. Recent initiatives include:
Sustainable Packaging
The brand is working toward more sustainable packaging solutions, including:
- Increased use of recycled materials
- Refillable options for select products
- Reduction in unnecessary packaging
- Store recycling programs
Ingredient Innovation
Kiehl's research teams continue discovering and incorporating new ingredients from around the world, always with an eye toward efficacy and sustainability.
Digital Experience
While maintaining the personal touch that made it famous, Kiehl's is enhancing its digital presence with virtual consultations, educational content, and seamless online shopping experiences.
Community Engagement
The brand continues its commitment to charitable giving and community service, with initiatives supporting various causes from environmental protection to children's health.
Conclusion: Why Kiehl's Endures
In an era of rapidly changing beauty trends and influencer-driven marketing, Kiehl's success story stands out for its authenticity and consistency. The brand has grown from a single New York apothecary to a global skincare leader without losing sight of what made it special: quality formulations, honest communication, and genuine customer service.
Whether you're drawn to the brand's rich heritage, impressed by its effective formulations, or appreciate its commitment to transparency, Kiehl's offers something for virtually every skin type and concern. The combination of time-tested favorites and innovative new products ensures the brand remains relevant for both long-time devotees and new customers discovering it for the first time.
For those beginning their Kiehl's journey, start with the classics—Ultra Facial Cream and Midnight Recovery Concentrate—and expand from there based on your specific needs. With proper selection and consistent use, Kiehl's products can become the foundation of an effective, reliable skincare routine that delivers visible results.
As Kiehl's continues into its third century, the brand's commitment to nature, science, and service remains as strong as ever, ensuring that this apothecary legacy will continue helping people achieve healthy, beautiful skin for generations to come.
(My review and where in London to buy)
